Find out what customers think with surveys
One of the best ways to retain your existing customers is to find out what they think with surveys. When you gather important feedback from your customers, you can understand what they like and don’t like.
Treat customers like people
A relationship between customers and a business can only be developed between people. You need to treat customers like human beings before you can build loyalty and trust.
Improve your onboarding process
Customer retention begins when your customers first experience your software. As they begin using your product, you can demonstrate its value to them
Invest in customer support
A relationship between customers and a business can only be developed between people. You need to treat customers like human beings before you can build loyalty and trust.
Reach out to lapsed customers
If the customer hasn't logged in for a while, or is failing to use vital features, you can get your customer success managers to intervene with customers who might be at risk of churn.
Continue delivering value
Retaining customers is easy when your product continues to deliver value to their lives. New features should be shared with your customers to show them that the product roadmap is continuing to be developed.
Educate your customers with self-service
Customers should be able to become familiar with your software through self-service materials such as a knowledge base or community forum instead of getting in touch with your customer support team in order to understand how to use your software.
Surprise your customers and create delight
When you surprise your customers with exceptional service, you create moments that enable customers to view your business in a more positive light. Moments of surprise can include handwritten notes to your customers, or messages on their birthdays.
Acquire the right customers
Customers who are not a good fit for your product will never be retained in the long-term. If they have no use for your software, they are highly likely to churn and refuse to come back.
Reward your loyal customers
Customers who are loyal to your business are more likely to continue with their subscriptions. When you have loyal customers, you need to reward them and show them they are important to your business